The LUXE 39 story

Luxe 39 velvet cushions


At LUXE 39 we have a simple mission: To make and sell stunning luxury velvet cushions which don't cost the earth. 

Luxe 39 started because I couldn't find quality velvet cushions in the sizes, shapes and colours I wanted. I dug out my sewing machine and made cushions using the highest quality upholstery grade British cotton velvet. Friends & family noticed my cushions were different from the high street offering and asked me to make cushions for them .......and the idea grew that I could build a cushion business.

Choices, Choices, Choices

Our range consists of 14 stunning velvet shades including jewel brights, pastels and neutrals. These can be custom made into either single colour velvet cushions or any 2 velvet colours can be mixed together to make our very special double colour reversible velvet cushions. Our range of over 100 colourways is always growing but let us know if there's a colour combo you fancy that we haven't thought of yet and we'll make it especially for you.

We offer a choice of 9 cushion sizes and shapes to perfectly fit your space. Select either square velvet cushions or rectangular velvet pillows. Grab a tape measure and choose from small velvet cushions for a colour accent right up to extra large velvet cushions for a full on colour statement.

All cushions come generously stuffed with feather filled cotton cushion pads. We can source vegan cushion pads for no extra cost or for a more environmentally friendly approach, if you already have the pads, choose velvet cushion covers.

For the final bespoke touch we offer a choice of matching or contrasting coloured zips. Other zip colour options are available with all choices at Jaycotts.

The website is already full of choices but for any special requests fill in the form on the Contact Us page or email us at That's the beauty of our bespoke service!!

We're committed to keeping the Luxe 39 carbon footprint as low as possible. All cushions are handmade to order which keeps waste to a minimum. Our fabric is 100% cotton pile velvet manufactured in England. The cushion pads are sourced in England and are 100% cotton, filled with duck feathers (vegan options available on request). The plastic wrapping used for delivery is 100% degradable and the cardboard boxes are eco-boxes from the UK.

A percentage of profits from the business are donated to mental health charities.  We are strong believers in the positive mental benefits of filling your home with the colours you love, but know that for many people it takes more than colour to find happiness, especially in such uncertain times.

Thank you for taking the time to find out about LUXE 39. If you have any questions then please contact us at