The LUXE 39 story


Helen Ratcliffe Gilbert, founder of Luxe 39, holding the luxury double velvet cushion in Blush Pink and Teal Green from the 'Cocktail Cushion' range 

LUXE 39 = Luxury + Choice + Sustainability 

At LUXE 39 we have a simple mission: To make and sell luxurious velvet cushions which don't cost the earth. 

Our company story started when I was furnishing my own home and couldn't find genuinely luxurious velvet cushions in the sizes, shapes and colours I wanted for a price I was willing to pay.

The UK high street is full of velvet cushions claiming to be 'luxury products'. But look closer and you see most are manufactured in overseas sweat shops. The fabric they use is poor quality and is often synthetic. Many have only one side velvet and are meanly filled with cheap cushion pads. 

So I dug out my sewing machine and made velvet cushions for myself using upholstery grade British cotton velvet. Then friends realised my cushions were different from those on the high street and asked me to make cushions for them .......and the idea grew that I could leave my job in the City and build a business to better fit around my family.

A key mission statement at Luxe 39 is to give our customers choice: 

We offer a choice of 12 stunning velvet shades including jewel brights, pastels and neutrals. These can be made into either single colour velvet cushions or any 2 velvet colours can be mixed together to make our very special double colour reversible velvet cushions. Our online range of 64 colourways is always growing so let us know if there's a colour combo you'd like.

After choosing your perfect cushion colours we offer a choice of 9 cushion sizes and shapes. Select either square velvet cushions or rectangular velvet pillows. Choose from small velvet cushions for a colour accent right up to extra large velvet cushions for a full on colour statement.

Each cushion comes generously stuffed with a feather filled cotton cushion pad. We can source vegan cushion pads for no extra cost or for a more environmentally friendly approach, if you already have the pads, we can supply the velvet cushion covers only (email with your requests).

For the final bespoke touch to your cushions we offer a choice of a matching or contrasting coloured zip. Other zip colour options are available.

The website is already full of choices but for any special requests we're just an email away at helen@luxe39.com. That's the beauty of our bespoke service!!

The Luxe 39 carbon footprint is kept as low as possible. Our fabric is 100% cotton pile velvet manufactured by the last remaining velvet mill in England.  The cushion pads are sourced from a manufacturer in England and are 100% cotton, filled with duck feathers (vegan options available on request). The plastic wrapping used to keep cushions safe during delivery is 100% degradable and the cardboard boxes are eco-boxes from the UK.

1% of profits from the business are donated to mental health charities.  We are strong believers in the positive mental benefits of filling your home with the colours you love, but know that for many people it takes more than colour to find happiness.

Thank you for taking the time to find out about LUXE 39. If you have any questions then please contact us at helen@luxe39.com